(Many thanks to Hai Ju!!!!)
It's purpose was to provide a system for Multimedia SoC prototyping and verification. The documentation and specs on this thing have been flowing in. :)
This thing is insanely powerful!
Interestingly enough, their team now works closely with my team on high speed link development (PCI Express, Gigabit Ethernet, etc) yet we never knew of the connection.
Stay tuned for updates on this. As a first step I'd like to get MikeJ's pacman implementation coded up on this thing.